With this national kick-off communication activity, We - The Bulgarian Public Health Association (BPHA) launch the European Public Health Week (EUPHW) 2026 in our country. The launch is preceded by coordinated communication across BPHA’s regional branches and by information campaigns encouraging members, institutions and partners to register activities and actively contribute to EUPHW.
The inspiring initiative has a threefold aim:
- We introduce the thematic focus of EUPHW 2026 (please see the official flyer translated in Bulgarian);
- To present to the wider public and the Bulgarian public health community the statement adopted at the 18th European Public Health Conference: “Investing for sustainable health and well-being.” The Helsinki statement is translated and presented in Bulgarian as a call to action affirming our shared commitment to more resilient society.
- We introduce to the wider public community our BPHA’s renewed model of action, dissemination and communication.
Herewith, we introduce BPHA’s renewed model of communication and collaboration with the professional community (already publish in Social Medicine journal in Bulgarian). In this strategic context, the Association has articulated a framework for action based on the so-called “four Ps”: Partnership – Probity – Professional friendship – Proactivity. This model reflects both the long-standing tradition of the Association and its commitment to openness, dialogue and effective cooperation with institutions, academia, civil society and professional networks at both national and European levels.
Fig 1. The BPHA Model of Communication – The four P’s of the Bulgarian Public Health Association (BPHA)
Health must be at the centre of everything – and in all policies. Building on BPHA’s long-standing engagement in the European Public Health Week and its commitment to the EUPHA Strategy 2025–2030, this communication have the ambition to translate the spirit of the statement into national dialogue and community awareness. By linking its key messages to current public health priorities in Bulgaria, the initiative seeks to stimulate reflection, encourage cross-sector collaboration and inspire institutions and professionals to transform European commitments into local action and shared mobilisation during EUPHW.
